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Horror Framing and the General Election
- Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
Engelsk Hardback
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Horror Framing and the General Election

- Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
Engelsk Hardback

803 kr
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In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of increasing horror framing implemented across presidential elections from 2000 through 2020. By analyzing the two most common frameworks of horror within United States popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Seven implications of campaign horror framing are uncovered: horror frames as omnipresent, normative, polarizing, demonic, invasive, insidious, and nihilistic. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward. Scholars of communication, political science, film, and rhetoric will find this book particularly interesting.

Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781793643216
Indbinding:
Hardback
Udgave:
ISBN-10:
1793643210
Udg. Dato:
21 sep 2021
Længde:
21mm
Bredde:
161mm
Højde:
229mm
Forlag:
Lexington Books
Oplagsdato:
21 sep 2021
Forfatter(e):
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