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Horror Framing and the General Election
- Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
Engelsk Paperback
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Horror Framing and the General Election

- Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements
Engelsk Paperback

327 kr
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In Horror Framing and the General Election: Ghosts and Ghouls in Twenty-First-Century Presidential Campaign Advertisements, Fielding Montgomery reveals a pattern of mostly increasing horror framing implemented across presidential elections from 2000 to 2020. By analyzing the two most common frameworks of horror within U.S. popular culture (classic and conflicted), he demonstrates how such frameworks are deployed by twenty-first-century U.S. presidential campaign advertisements. Televised advertisements are analyzed to illustrate a clearer picture of how horror frameworks have been utilized, the intensity of their usage, and how self-positive appeals to audience efficacy help bolster these rhetorical attempts at persuasion. Horror Framing and the General Election shows readers how the extensionally constitutive ripples of horrific campaign rhetoric are felt in contemporary political unrest and provides a potential path forward.

Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781793643230
Indbinding:
Paperback
Udgave:
ISBN-10:
1793643237
Udg. Dato:
29 aug 2023
Længde:
15mm
Bredde:
153mm
Højde:
231mm
Forlag:
Lexington Books
Oplagsdato:
29 aug 2023
Forfatter(e):
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