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Hospitality Branding, Volume 2
- New Insights and Case Studies
Engelsk Paperback

Hospitality Branding, Volume 2

- New Insights and Case Studies
Engelsk Paperback

191 kr
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Om denne bog
The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise and has become the chief organizing principle for most hospitality organizations. Chekitan S. Dev shows how the urgent battle for market share among brands requires savvy industry leaders to carefully assess social trends and consumer behaviors before implementing ever more elaborate and sophisticated amenities or deploying social media as marketing tools. Combining Dev's own insights into what works (and what doesn't) in promoting hospitality brands with the hard-earned wisdom of global hospitality leaders, Hospitality Branding, Volume 2 presents widely applicable case studies and candid conversations to assist hospitality organizations in surviving, evolving, and thriving in today's competitive global business ecosystem.
Product detaljer
Sprog:
Engelsk
Sider:
277
ISBN-13:
9781501780462
Indbinding:
Paperback
Udgave:
ISBN-10:
1501780468
Udg. Dato:
15 apr 2025
Længde:
11mm
Bredde:
203mm
Højde:
126mm
Forlag:
Cornell University Press
Oplagsdato:
15 apr 2025
Forfatter(e):
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