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How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Af: Jenni Romaniuk, Bryon Sharp Engelsk Hardback

How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Af: Jenni Romaniuk, Bryon Sharp Engelsk Hardback
Tjek vores konkurrenters priser
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.
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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.
Produktdetaljer
Sprog: Engelsk
Sider: 256
ISBN-13: 9780190330026
Indbinding: Hardback
Udgave:
ISBN-10: 0190330023
Udg. Dato: 20 sep 2021
Længde: 21mm
Bredde: 236mm
Højde: 163mm
Forlag: Oxford University Press Australia
Oplagsdato: 20 sep 2021
Forfatter(e): Jenni Romaniuk, Bryon Sharp
Forfatter(e) Jenni Romaniuk, Bryon Sharp


Kategori Salgs- & markedsføringsledelse


ISBN-13 9780190330026


Sprog Engelsk


Indbinding Hardback


Sider 256


Udgave


Længde 21mm


Bredde 236mm


Højde 163mm


Udg. Dato 20 sep 2021


Oplagsdato 20 sep 2021


Forlag Oxford University Press Australia

Kategori sammenhænge