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How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Engelsk Hardback

How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Engelsk Hardback

390 kr
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Om denne bog
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ''Getting Down to Business-to-Business Markets''.
Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780190330026
Indbinding:
Hardback
Udgave:
ISBN-10:
0190330023
Udg. Dato:
20 sep 2021
Længde:
21mm
Bredde:
236mm
Højde:
163mm
Forlag:
Oxford University Press Australia
Oplagsdato:
20 sep 2021
Forfatter(e):
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