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How to Manage a Successful Press Conference
Engelsk Paperback
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How to Manage a Successful Press Conference

Engelsk Paperback

628 kr
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Om denne bog
Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.
Product detaljer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9780566087271
Indbinding:
Paperback
Udgave:
ISBN-10:
0566087278
Kategori:
PR
Udg. Dato:
28 sep 2006
Længde:
20mm
Bredde:
171mm
Højde:
244mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
28 sep 2006
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