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How to Manage Your Global Reputation
- A Guide to the Dynamics of International Public Relations
Engelsk
Bogcover for How to Manage Your Global Reputation af Michael Morley, 9781349140725
Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781349140725
Indbinding:
Paperback
ISBN-10:
1349140724
Udg. Dato:
1 jan 1998
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
1 jan 1998
Forfatter(e):

How to Manage Your Global Reputation

- A Guide to the Dynamics of International Public Relations
Engelsk
Paperback 1998
Format:

Bog beskrivelse
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world''s prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
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Specifikationer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9781349140725
Indbinding:
Paperback
ISBN-10:
1349140724
Udg. Dato:
1 jan 1998
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
1 jan 1998
Forfatter(e):
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