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How to Win at CRM
- Strategy, Implementation, Management
Engelsk
Bogcover for How to Win at CRM af Seth Kinnett, 9780367657888
Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9780367657888
Indbinding:
Paperback
ISBN-10:
0367657880
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 sep 2020
Forfatter(e):

How to Win at CRM

- Strategy, Implementation, Management
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9780367657888
Indbinding:
Paperback
ISBN-10:
0367657880
Kategori:
Udg. Dato:
30 sep 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 sep 2020
Forfatter(e):
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