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How to Win at CRM
- Strategy, Implementation, Management
Engelsk
Bogcover for How to Win at CRM af Seth Kinnett, 9781498714709
Specifikationer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9781498714709
Indbinding:
Hardback
ISBN-10:
1498714706
Kategori:
Udg. Dato:
13 jul 2017
Størrelse i cm:
16,4 x 24,1 x 2,0
Oplagsdato:
13 jul 2017
Forfatter(e):

How to Win at CRM

- Strategy, Implementation, Management
Engelsk
Hardback 2017
Format:

Bog beskrivelse

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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722,32 kr
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Specifikationer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9781498714709
Indbinding:
Hardback
ISBN-10:
1498714706
Kategori:
Udg. Dato:
13 jul 2017
Størrelse i cm:
16,4 x 24,1 x 2,0
Oplagsdato:
13 jul 2017
Forfatter(e):
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