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How To Write Better Copy
Engelsk Paperback
How To Write Better Copy
Engelsk Paperback

112 kr
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6 - 8 hverdage

Om denne bog
<p>Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, <i>How To Write better Copy </i>by Steve Harrison will help you write better copy.<br><br>It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.</p>
Product detaljer
Sprog:
Engelsk
Sider:
192
ISBN-13:
9781509814572
Indbinding:
Paperback
Udgave:
ISBN-10:
1509814574
Udg. Dato:
8 sep 2016
Længde:
15mm
Bredde:
123mm
Højde:
194mm
Forlag:
Pan Macmillan
Oplagsdato:
8 sep 2016
Forfatter(e):
Ofte købt sammen
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