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Human-Centered Marketing
- How to Connect with Audiences in the Age of AI
Engelsk Paperback
Human-Centered Marketing
- How to Connect with Audiences in the Age of AI
Engelsk Paperback

346 kr
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Sikker betaling
6 - 8 hverdage

Om denne bog

With the rise of AI, excess of distribution channels, and focus on tracking every touchpoint in order to drive revenue, consumer trust is at an all-time low. To restore trust, brands need to create delightful, seamless, and impactful journeys to connect with the humans behind the screen.

Human-Centered Marketing
introduces three frameworks to help mid-senior-level marketers find, connect with, and convert audiences. The book helps you map an audience journey that behaves like a playground instead of a linear funnel, evolve the approach to social media to go beyond conversations and instead facilitate and engage with the community and build thought leaders, to build trust and move your audience into the future.

Each chapter includes practical advice to help seasoned marketers shift their strategy and offers tactical implementation recommendations. All chapters include real-world examples from companies like Adobe, Hubspot, and Edelman to demonstrate that this shift from the standard playbook actually works.

Product detaljer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781398619388
Indbinding:
Paperback
Udgave:
ISBN-10:
1398619388
Udg. Dato:
3 maj 2025
Længde:
15mm
Bredde:
233mm
Højde:
155mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 maj 2025
Forfatter(e):
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