Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements
Engelsk
Bogcover for Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements af Ida Skubis, Dominika Kolodziejczyk, 9781032934136
Specifikationer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781032934136
Indbinding:
Hardback
ISBN-10:
1032934131
Udg. Dato:
21 nov 2024
Størrelse i cm:
14,3 x 22,3 x 1,5
Oplagsdato:
21 nov 2024

Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements

Engelsk
Hardback 2024
Format:

Bog beskrivelse

This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence’s use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.

... Vis mere

Forlags Vejl. pris
570,84 kr
Hos Booktok
499 kr
spar 13%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
140
ISBN-13:
9781032934136
Indbinding:
Hardback
ISBN-10:
1032934131
Udg. Dato:
21 nov 2024
Størrelse i cm:
14,3 x 22,3 x 1,5
Oplagsdato:
21 nov 2024
Finder produkter...
Kategori sammenhænge