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Hyperconsumption
- Corporate Marketing vs. the Planet
Engelsk
Bogcover for Hyperconsumption af Gerard Hastings, 9781032214641
Specifikationer
Sprog:
Engelsk
Sider:
138
ISBN-13:
9781032214641
Indbinding:
Paperback
ISBN-10:
1032214643
Udg. Dato:
7 apr 2022
Størrelse i cm:
15,1 x 22,8 x 1,3
Oplagsdato:
7 apr 2022
Forfatter(e):

Hyperconsumption

- Corporate Marketing vs. the Planet
Engelsk
Paperback 2022
Format:

Bog beskrivelse

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel.

The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers.

Professionals and students in the business, marketing, public health, environmental and political sectors – as well as concerned citizens who know that business as usual is not an option – will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

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Specifikationer
Sprog:
Engelsk
Sider:
138
ISBN-13:
9781032214641
Indbinding:
Paperback
ISBN-10:
1032214643
Udg. Dato:
7 apr 2022
Størrelse i cm:
15,1 x 22,8 x 1,3
Oplagsdato:
7 apr 2022
Forfatter(e):
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