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Hyperconsumption

- Corporate Marketing vs. the Planet
Af: Gerard Hastings Engelsk Paperback

Hyperconsumption

- Corporate Marketing vs. the Planet
Af: Gerard Hastings Engelsk Paperback
Tjek vores konkurrenters priser

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel.

The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers.

Professionals and students in the business, marketing, public health, environmental and political sectors – as well as concerned citizens who know that business as usual is not an option – will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

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Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel.

The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers.

Professionals and students in the business, marketing, public health, environmental and political sectors – as well as concerned citizens who know that business as usual is not an option – will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

Produktdetaljer
Sprog: Engelsk
Sider: 138
ISBN-13: 9781032214641
Indbinding: Paperback
Udgave:
ISBN-10: 1032214643
Udg. Dato: 7 apr 2022
Længde: 13mm
Bredde: 228mm
Højde: 151mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 7 apr 2022
Forfatter(e): Gerard Hastings
Forfatter(e) Gerard Hastings


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781032214641


Sprog Engelsk


Indbinding Paperback


Sider 138


Udgave


Længde 13mm


Bredde 228mm


Højde 151mm


Udg. Dato 7 apr 2022


Oplagsdato 7 apr 2022


Forlag Taylor & Francis Ltd

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