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I'm Afraid Debbie from Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
4.3
(16)
Engelsk
Bogcover for I'm Afraid Debbie from Marketing Has Left for the Day af Morten Munster, 9781786279484
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781786279484
Indbinding:
Paperback
ISBN-10:
1786279487
Udg. Dato:
11 mar 2021
Størrelse i cm:
14,0 x 20,9 x 2,8
Oplagsdato:
11 mar 2021
Forfatter(e):

I'm Afraid Debbie from Marketing Has Left for the Day

- How to Use Behavioural Design to Create Change in the Real World
4.3
(16)
Engelsk
Paperback 2021
Format:

Bog beskrivelse

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781786279484
Indbinding:
Paperback
ISBN-10:
1786279487
Udg. Dato:
11 mar 2021
Størrelse i cm:
14,0 x 20,9 x 2,8
Oplagsdato:
11 mar 2021
Forfatter(e):
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