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IBM

- The Rise and Fall and Reinvention of a Global Icon
Af: James W. Cortada Engelsk Paperback

IBM

- The Rise and Fall and Reinvention of a Global Icon
Af: James W. Cortada Engelsk Paperback
Tjek vores konkurrenters priser
A history of one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.
Cortada, a historian who worked at IBM for many years, describes IBM''s technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company''s shift in focus from hardware to software. He discusses IBM''s business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM''s unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.
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A history of one of the most influential American companies of the last century.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue, ” an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century.
Cortada, a historian who worked at IBM for many years, describes IBM''s technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the first Social Security checks in the 1930s, the introduction of the PC to a mass audience in the 1980s, and the company''s shift in focus from hardware to software. He discusses IBM''s business culture and its orientation toward employees and customers; its global expansion; regulatory and legal issues, including antitrust litigation; and the track records of its CEOs. The secret to IBM''s unequalled longevity in the information technology market, Cortada shows, is its capacity to adapt to changing circumstances and technologies.
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Produktdetaljer
Sprog: Engelsk
Sider: 752
ISBN-13: 9780262547826
Indbinding: Paperback
Udgave:
ISBN-10: 0262547821
Kategori: IT-branchen
Udg. Dato: 1 aug 2023
Længde: 54mm
Bredde: 230mm
Højde: 154mm
Forlag: MIT Press Ltd
Oplagsdato: 1 aug 2023
Forfatter(e): James W. Cortada
Forfatter(e) James W. Cortada

Kategori IT-branchen

ISBN-13 9780262547826

Sprog Engelsk

Indbinding Paperback

Sider 752

Udgave

Længde 54mm

Bredde 230mm

Højde 154mm

Udg. Dato 1 aug 2023

Oplagsdato 1 aug 2023

Forlag MIT Press Ltd

Kategori sammenhænge