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Identity as Strategy
- How your corporate identity can fuel your success
Engelsk
Bogcover for Identity as Strategy af Stijn van Diemen, 9789063698799
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9789063698799
Indbinding:
Paperback
ISBN-10:
9063698798
Udg. Dato:
16 maj 2025
Størrelse i cm:
23,0 x 17,0
Oplagsdato:
16 maj 2025
Forfatter(e):

Identity as Strategy

- How your corporate identity can fuel your success
Engelsk
Paperback 2025
Format:

Bog beskrivelse
In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you'll be better equipped to translate the insights into your own organisation, sector, or region. Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.
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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9789063698799
Indbinding:
Paperback
ISBN-10:
9063698798
Udg. Dato:
16 maj 2025
Størrelse i cm:
23,0 x 17,0
Oplagsdato:
16 maj 2025
Forfatter(e):
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