Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Images, Issues, and Attacks
- Television Advertising by Incumbents and Challengers in Presidential Elections
Engelsk
Bogcover for Images, Issues, and Attacks af E. D. Dover, 9780739115466
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9780739115466
Indbinding:
Paperback
ISBN-10:
0739115464
Udg. Dato:
4 okt 2006
Størrelse i cm:
21,6 x 13,9 x 1,5
Oplagsdato:
4 okt 2006
Forfatter(e):

Images, Issues, and Attacks

- Television Advertising by Incumbents and Challengers in Presidential Elections
Engelsk
Paperback 2006
Format:

Bog beskrivelse
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.
... Vis mere

Forlags Vejl. pris
466,07 kr
Hos Booktok
461 kr
spar 1%
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9780739115466
Indbinding:
Paperback
ISBN-10:
0739115464
Udg. Dato:
4 okt 2006
Størrelse i cm:
21,6 x 13,9 x 1,5
Oplagsdato:
4 okt 2006
Forfatter(e):
Finder produkter...
Kategori sammenhænge