Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Impact of e-Commerce on Consumers and Small Firms
Engelsk
Bogcover for Impact of e-Commerce on Consumers and Small Firms af Salvatore Zappala, 9780367593841
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780367593841
Indbinding:
Paperback
ISBN-10:
036759384X
Udg. Dato:
14 aug 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
14 aug 2020
Forfatter(e):

Impact of e-Commerce on Consumers and Small Firms

Engelsk
Paperback 2020
Format:

Bog beskrivelse
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers'' online purchasing decisions.
... Vis mere

Hos Booktok
433 kr
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780367593841
Indbinding:
Paperback
ISBN-10:
036759384X
Udg. Dato:
14 aug 2020
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
14 aug 2020
Forfatter(e):
Finder produkter...
Kategori sammenhænge