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Implicative Marketing

- For a Sustainable Economy
Af: Florence Touze Engelsk Paperback

Implicative Marketing

- For a Sustainable Economy
Af: Florence Touze Engelsk Paperback
Tjek vores konkurrenters priser

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse.

Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption.

Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

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This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse.

Exposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are driven down. As a result, today’s marketing professionals find themselves in the firing line of a combat focused on greater social responsibility and environmental sustainability. Thanks to new ways of understanding consumers and branding, this book suggests how such a challenge can be met. Through the presentation of experiences, studies and concrete cases, the reader gains a tangible, fresh perspective on marketing: a new global, responsible, creative and collaborative model that helps respect sustainable consumption.

Implicative Marketing presents a paradigm shift, one that will be of considerable interest not just to academics and their students, but also to marketing practitioners.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 102
ISBN-13: 9780367498795
Indbinding: Paperback
Udgave:
ISBN-10: 0367498790
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 30 jun 2021
Længde: 11mm
Bredde: 216mm
Højde: 139mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 30 jun 2021
Forfatter(e): Florence Touze
Forfatter(e) Florence Touze

Kategori Salgs- & markedsføringsledelse

ISBN-13 9780367498795

Sprog Engelsk

Indbinding Paperback

Sider 102

Udgave

Længde 11mm

Bredde 216mm

Højde 139mm

Udg. Dato 30 jun 2021

Oplagsdato 30 jun 2021

Forlag Taylor & Francis Ltd

Kategori sammenhænge