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In Search of a New Logic for Marketing
- Foundations of Contemporary Theory
Engelsk Paperback
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In Search of a New Logic for Marketing
- Foundations of Contemporary Theory
Engelsk Paperback

462 kr
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Om denne bog
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780470061299
Indbinding:
Paperback
Udgave:
ISBN-10:
0470061294
Kategori:
Udg. Dato:
12 jan 2007
Længde:
13mm
Bredde:
169mm
Højde:
243mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
12 jan 2007
Forfatter(e):
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