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In Search of a New Logic for Marketing
- Foundations of Contemporary Theory
Engelsk
Bogcover for In Search of a New Logic for Marketing af Christian Gronroos, 9780470061299
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780470061299
Indbinding:
Paperback
ISBN-10:
0470061294
Kategori:
Udg. Dato:
12 jan 2007
Størrelse i cm:
24,3 x 16,9 x 1,3
Oplagsdato:
12 jan 2007
Forfatter(e):

In Search of a New Logic for Marketing

- Foundations of Contemporary Theory
Engelsk
Paperback 2007
Format:

Bog beskrivelse
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.
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547,07 kr
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452 kr
spar 17%
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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780470061299
Indbinding:
Paperback
ISBN-10:
0470061294
Kategori:
Udg. Dato:
12 jan 2007
Størrelse i cm:
24,3 x 16,9 x 1,3
Oplagsdato:
12 jan 2007
Forfatter(e):
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