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Inclusive Branding
- The Why and How of a Holistic Approach to Brands
Engelsk
Bogcover for Inclusive Branding af Klaus Schmidt, C. Ludlow, 9781349430154
Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9781349430154
Indbinding:
Paperback
ISBN-10:
1349430153
Udg. Dato:
1 jan 2002
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2002
Forfatter(e):

Inclusive Branding

- The Why and How of a Holistic Approach to Brands
Engelsk
Paperback 2002
Format:

Bog beskrivelse
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
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Specifikationer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9781349430154
Indbinding:
Paperback
ISBN-10:
1349430153
Udg. Dato:
1 jan 2002
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2002
Forfatter(e):
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