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Industry and Firm Studies
Engelsk
Bogcover for Industry and Firm Studies af Carol Horton Tremblay, Victor J. Tremblay, 9780765617248
Specifikationer
Sprog:
Engelsk
Sider:
386
ISBN-13:
9780765617248
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0765617242
Udg. Dato:
15 feb 2007
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
15 feb 2007

Industry and Firm Studies

Engelsk
Paperback 2007
Format:

Bog beskrivelse
The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.
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Specifikationer
Sprog:
Engelsk
Sider:
386
ISBN-13:
9780765617248
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0765617242
Udg. Dato:
15 feb 2007
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
15 feb 2007
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