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Influencer Creep
- How Optimization, Authenticity, and Self-Branding Transform Creative Culture
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780520402706
Indbinding:
Paperback
ISBN-10:
0520402707
Kategori:
Udg. Dato:
28 okt 2025
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
28 okt 2025
Forfatter(e):

Influencer Creep

- How Optimization, Authenticity, and Self-Branding Transform Creative Culture
Engelsk
Paperback 2025
Format:

Bog beskrivelse
A look at how the rise of influencer culture has changed creative work   A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing "sexualized" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online. Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence. Creator studies expert Sophie Bishop delineates how the tactics of professional influencers affect the ways creative workers navigate social media platforms. They must optimize their content to win the favor of opaque algorithms they do not control. They must engage in relentless self-branding, creating a compelling, consistent, and platform-ready image. And that image, in spite of being carefully manufactured, must be perceived as authentic. Taking seriously the motivations that drive more and more people into the contest for online visibility, Influencer Creep documents a creative workforce nervously conforming to the monopoly power of social media platforms—and occasionally resisting it.
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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780520402706
Indbinding:
Paperback
ISBN-10:
0520402707
Kategori:
Udg. Dato:
28 okt 2025
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
28 okt 2025
Forfatter(e):
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