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Influencers and Creators
- Business, Culture and Practice
Engelsk
Bogcover for Influencers and Creators af Robert Kozinets, Ulrike Gretzel, Rossella Gambetti, 9781529768640
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781529768640
Indbinding:
Paperback
ISBN-10:
1529768640
Kategori:
Udg. Dato:
3 maj 2023
Størrelse i cm:
16,8 x 24,1 x 2,6
Oplagsdato:
3 maj 2023

Influencers and Creators

- Business, Culture and Practice
Engelsk
Paperback 2023
Format:

Bog beskrivelse

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

  • the influencer phenomenon as a form of persuasion
  • as a structural change in media
  • as a culture shift
  • as a challenge to equality
  • regulations impacting the phenomenon
  • ethical implications

With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

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Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781529768640
Indbinding:
Paperback
ISBN-10:
1529768640
Kategori:
Udg. Dato:
3 maj 2023
Størrelse i cm:
16,8 x 24,1 x 2,6
Oplagsdato:
3 maj 2023
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