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Influencers
- Who are they? Where do you find them? And how do they light the fire?
Engelsk
Bogcover for Influencers af Carole Lamarque, 9789401452168
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9789401452168
Indbinding:
Paperback
ISBN-10:
9401452164
Udg. Dato:
27 jun 2018
Størrelse i cm:
17,8 x 24,5 x 1,5
Oplagsdato:
27 jun 2018
Forfatter(e):

Influencers

- Who are they? Where do you find them? And how do they light the fire?
Engelsk
Paperback 2018
Format:

Bog beskrivelse
"Influencers are like a match in a hearth. You can''t get the fire to start without them (unless you can afford to use more drastic methods). But their way of working often remains hidden: as soon as the fire is burning, you no longer see the match." Like the wood in a hearth, the combined talents within a company form a solid basis for business activity. But this alone is not enough to make a company successful. What every company needs is a plan for finding the influencers who can set its brand alight. Influencers provides decision-makers and marketing executives with a guide for translating an influencer strategy into practice, and allows influencers themselves to discover how to build up sustainable relationships with trendsetting companies. In doing so, Influencers is among the first to clearly map out the often-neglected subject of influencer marketing in Europe.
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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9789401452168
Indbinding:
Paperback
ISBN-10:
9401452164
Udg. Dato:
27 jun 2018
Størrelse i cm:
17,8 x 24,5 x 1,5
Oplagsdato:
27 jun 2018
Forfatter(e):
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