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Innovation Management and New Product Development
Engelsk
Bogcover for Innovation Management and New Product Development af Paul Trott, 9781292251523
Specifikationer
Sprog:
Engelsk
Sider:
568
ISBN-13:
9781292251523
Indbinding:
Paperback
Udgave:
7
ISBN-10:
1292251522
Udg. Dato:
28 dec 2020
Størrelse i cm:
19,0 x 24,6 x 2,5
Oplagsdato:
28 dec 2020
Forfatter(e):

Innovation Management and New Product Development

Engelsk
Paperback 2020
Format:

Bog beskrivelse

Explore key concepts of managing innovation and engage with latest developments in the field

 

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

 

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Specifikationer
Sprog:
Engelsk
Sider:
568
ISBN-13:
9781292251523
Indbinding:
Paperback
Udgave:
7
ISBN-10:
1292251522
Udg. Dato:
28 dec 2020
Størrelse i cm:
19,0 x 24,6 x 2,5
Oplagsdato:
28 dec 2020
Forfatter(e):
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