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Innovative Marketing Communications
Engelsk
Bogcover for Innovative Marketing Communications af Emma Wood, Guy Masterman, 9780750663618
Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9780750663618
Indbinding:
Paperback
ISBN-10:
0750663618
Kategori:
Udg. Dato:
3 okt 2005
Størrelse i cm:
24,2 x 18,8 x 2,2
Oplagsdato:
3 okt 2005
Forfatter(e):

Innovative Marketing Communications

Engelsk
Paperback 2005
Format:

Bog beskrivelse
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

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Specifikationer
Sprog:
Engelsk
Sider:
344
ISBN-13:
9780750663618
Indbinding:
Paperback
ISBN-10:
0750663618
Kategori:
Udg. Dato:
3 okt 2005
Størrelse i cm:
24,2 x 18,8 x 2,2
Oplagsdato:
3 okt 2005
Forfatter(e):
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