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Inside Consumption
- Consumer Motives, Goals, and Desires
Engelsk
Bogcover for Inside Consumption af , 9780415341943
Specifikationer
Sprog:
Engelsk
Sider:
378
ISBN-13:
9780415341943
Indbinding:
Paperback
ISBN-10:
0415341949
Kategori:
Udg. Dato:
11 aug 2005
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 aug 2005

Inside Consumption

- Consumer Motives, Goals, and Desires
Engelsk
Paperback 2005
Format:

Bog beskrivelse

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’.

This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

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Specifikationer
Sprog:
Engelsk
Sider:
378
ISBN-13:
9780415341943
Indbinding:
Paperback
ISBN-10:
0415341949
Kategori:
Udg. Dato:
11 aug 2005
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
11 aug 2005
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