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Integrated Advertising, Promotion, and Marketing
- Communicating in a Digital World
Engelsk
Bogcover for Integrated Advertising, Promotion, and Marketing af Tata Sai Vijay, Anubhav Mishra, 9781032603100
Specifikationer
Sprog:
Engelsk
Sider:
366
ISBN-13:
9781032603100
Indbinding:
Paperback
ISBN-10:
1032603100
Kategori:
Udg. Dato:
17 nov 2023
Størrelse i cm:
15,5 x 23,5 x 2,5
Oplagsdato:
17 nov 2023

Integrated Advertising, Promotion, and Marketing

- Communicating in a Digital World
Engelsk
Paperback 2023
Format:

Bog beskrivelse

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer.

This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

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Specifikationer
Sprog:
Engelsk
Sider:
366
ISBN-13:
9781032603100
Indbinding:
Paperback
ISBN-10:
1032603100
Kategori:
Udg. Dato:
17 nov 2023
Størrelse i cm:
15,5 x 23,5 x 2,5
Oplagsdato:
17 nov 2023
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