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Integrated Marketing Communication
- Creating Spaces for Engagement
Engelsk
Bogcover for Integrated Marketing Communication af , 9781498540049
Specifikationer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9781498540049
Indbinding:
Paperback
ISBN-10:
149854004X
Kategori:
Udg. Dato:
31 aug 2018
Størrelse i cm:
15,2 x 22,8 x 1,7
Oplagsdato:
31 aug 2018

Integrated Marketing Communication

- Creating Spaces for Engagement
Engelsk
Paperback 2018
Format:

Bog beskrivelse
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
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Specifikationer
Sprog:
Engelsk
Sider:
286
ISBN-13:
9781498540049
Indbinding:
Paperback
ISBN-10:
149854004X
Kategori:
Udg. Dato:
31 aug 2018
Størrelse i cm:
15,2 x 22,8 x 1,7
Oplagsdato:
31 aug 2018
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