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Integrated Marketing Communication
- Creative Strategy from Idea to Implementation
Engelsk
Bogcover for Integrated Marketing Communication af Robyn Blakeman, 9781538176337
Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9781538176337
Indbinding:
Paperback
ISBN-10:
1538176335
Kategori:
Udg. Dato:
22 jun 2023
Størrelse i cm:
17,9 x 25,6 x 2,4
Oplagsdato:
22 jun 2023
Forfatter(e):

Integrated Marketing Communication

- Creative Strategy from Idea to Implementation
Engelsk
Paperback 2023
Format:

Bog beskrivelse

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

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Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9781538176337
Indbinding:
Paperback
ISBN-10:
1538176335
Kategori:
Udg. Dato:
22 jun 2023
Størrelse i cm:
17,9 x 25,6 x 2,4
Oplagsdato:
22 jun 2023
Forfatter(e):
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