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Integrated Marketing Communications
Engelsk
Bogcover for Integrated Marketing Communications af Ann-Marie Sassenberg, Terence Shimp, J. Craig Andrews, Edwina Luck, Nigel Barker, Bill ) Chitty, 9780170443005
Specifikationer
Sprog:
Engelsk
Sider:
570
ISBN-13:
9780170443005
Indbinding:
Paperback
Udgave:
6
ISBN-10:
0170443000
Kategori:
Udg. Dato:
1 dec 2020
Størrelse i cm:
Oplagsdato:
1 dec 2020

Integrated Marketing Communications

Engelsk
Paperback 2020
Format:

Bog beskrivelse
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand’s marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You’ll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer’s and marketer’s perspective.
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Specifikationer
Sprog:
Engelsk
Sider:
570
ISBN-13:
9780170443005
Indbinding:
Paperback
Udgave:
6
ISBN-10:
0170443000
Kategori:
Udg. Dato:
1 dec 2020
Størrelse i cm:
Oplagsdato:
1 dec 2020
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