Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Intercultural Public Relations
- Theories for Managing Relationships and Conflicts with Strategic Publics
Engelsk
Bogcover for Intercultural Public Relations af Bey-Ling Sha, Lan Ni, Qi Wang, 9781138189225
Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9781138189225
Indbinding:
Paperback
ISBN-10:
1138189227
Kategori:
PR
Udg. Dato:
7 jun 2018
Størrelse i cm:
14,7 x 22,6 x 1,9
Oplagsdato:
7 jun 2018
Forfatter(e):

Intercultural Public Relations

- Theories for Managing Relationships and Conflicts with Strategic Publics
Engelsk
Paperback 2018
Format:

Bog beskrivelse

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

    • Identification of publics
    • Relationship management
    • Conflict resolution
    • These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

... Vis mere

Forlags Vejl. pris
547,54 kr
Hos Booktok
480 kr
spar 12%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9781138189225
Indbinding:
Paperback
ISBN-10:
1138189227
Kategori:
PR
Udg. Dato:
7 jun 2018
Størrelse i cm:
14,7 x 22,6 x 1,9
Oplagsdato:
7 jun 2018
Forfatter(e):
Finder produkter...
Kategori sammenhænge