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Intercultural Public Relations

- Theories for Managing Relationships and Conflicts with Strategic Publics
Af: Bey-Ling Sha, Lan Ni, Qi Wang Engelsk Paperback

Intercultural Public Relations

- Theories for Managing Relationships and Conflicts with Strategic Publics
Af: Bey-Ling Sha, Lan Ni, Qi Wang Engelsk Paperback
Tjek vores konkurrenters priser

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

    • Identification of publics

    • Relationship management

    • Conflict resolution

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.

This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media.

The book examines theories and issues in three integrated processes:

    • Identification of publics

    • Relationship management

    • Conflict resolution

These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today’s global public relations environment.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 330
ISBN-13: 9781138189225
Indbinding: Paperback
Udgave:
ISBN-10: 1138189227
Kategori: PR
Udg. Dato: 7 jun 2018
Længde: 19mm
Bredde: 226mm
Højde: 147mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 7 jun 2018
Forfatter(e): Bey-Ling Sha, Lan Ni, Qi Wang
Forfatter(e) Bey-Ling Sha, Lan Ni, Qi Wang

Kategori PR

ISBN-13 9781138189225

Sprog Engelsk

Indbinding Paperback

Sider 330

Udgave

Længde 19mm

Bredde 226mm

Højde 147mm

Udg. Dato 7 jun 2018

Oplagsdato 7 jun 2018

Forlag Taylor & Francis Ltd

Kategori sammenhænge