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Intercultural Service Encounters
- Cross-cultural Interactions and Service Quality
Engelsk
Bogcover for Intercultural Service Encounters af Piyush Sharma, 9783319919409
Specifikationer
Sprog:
Engelsk
Sider:
101
ISBN-13:
9783319919409
Indbinding:
Hardback
ISBN-10:
3319919407
Kategori:
Udg. Dato:
5 jul 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
5 jul 2018
Forfatter(e):

Intercultural Service Encounters

- Cross-cultural Interactions and Service Quality
Engelsk
Hardback 2018
Format:

Bog beskrivelse

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

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Specifikationer
Sprog:
Engelsk
Sider:
101
ISBN-13:
9783319919409
Indbinding:
Hardback
ISBN-10:
3319919407
Kategori:
Udg. Dato:
5 jul 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
5 jul 2018
Forfatter(e):
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