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Intercultural Service Encounters
- Cross-cultural Interactions and Service Quality
Engelsk Hardback
Intercultural Service Encounters
- Cross-cultural Interactions and Service Quality
Engelsk Hardback

526 kr
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Om denne bog

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

Product detaljer
Sprog:
Engelsk
Sider:
101
ISBN-13:
9783319919409
Indbinding:
Hardback
Udgave:
ISBN-10:
3319919407
Kategori:
Udg. Dato:
5 jul 2018
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Birkhauser Verlag AG
Oplagsdato:
5 jul 2018
Forfatter(e):
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