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Internal Marketing: Directions for Management
Engelsk
Bogcover for Internal Marketing: Directions for Management af , 9780415213189
Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9780415213189
Indbinding:
Paperback
ISBN-10:
0415213185
Udg. Dato:
24 aug 2000
Størrelse i cm:
23,3 x 15,7 x 2,5
Oplagsdato:
24 aug 2000

Internal Marketing: Directions for Management

Engelsk
Paperback 2000
Format:

Bog beskrivelse

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.







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Specifikationer
Sprog:
Engelsk
Sider:
330
ISBN-13:
9780415213189
Indbinding:
Paperback
ISBN-10:
0415213185
Udg. Dato:
24 aug 2000
Størrelse i cm:
23,3 x 15,7 x 2,5
Oplagsdato:
24 aug 2000
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