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Internal Marketing
Engelsk
Bogcover for Internal Marketing af Mohammed Rafiq, Pervaiz K. Ahmed, 9780750648387
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780750648387
Indbinding:
Paperback
ISBN-10:
0750648384
Udg. Dato:
14 mar 2002
Størrelse i cm:
23,4 x 15,8 x 1,8
Oplagsdato:
14 mar 2002

Internal Marketing

Engelsk
Paperback 2002
Format:

Bog beskrivelse
A clear-sighted introduction to a complex subject, ''Internal Marketing'' provides the reader with a succinct overview of the most recent thinking and practice.

The text begins by defining what internal marketing is and how it can work, and from this foundation:

* Outlines state-of-the-art thinking and practice
* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management
* Highlights the techniques managers need to understand to use IM effectively within their organizations
* Contains a range of international and up to the minute examples and cases of best practice from companies around the world

Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.












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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780750648387
Indbinding:
Paperback
ISBN-10:
0750648384
Udg. Dato:
14 mar 2002
Størrelse i cm:
23,4 x 15,8 x 1,8
Oplagsdato:
14 mar 2002
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