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Internal Marketing
- Another Approach to Marketing for Growth
Engelsk
Bogcover for Internal Marketing af Tatsuya Kimura, 9780367350659
Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9780367350659
Indbinding:
Paperback
ISBN-10:
0367350653
Udg. Dato:
5 jun 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
5 jun 2019
Forfatter(e):

Internal Marketing

- Another Approach to Marketing for Growth
Engelsk
Paperback 2019
Format:

Bog beskrivelse

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings.

This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

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Specifikationer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9780367350659
Indbinding:
Paperback
ISBN-10:
0367350653
Udg. Dato:
5 jun 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
5 jun 2019
Forfatter(e):
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