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International Business and National War Interests
- Unilever between Reich and empire, 1939-45
Af: Ben Wubs
Engelsk
Bogcover for International Business and National War Interests af Ben Wubs, 9781138864047
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781138864047
Indbinding:
Paperback
ISBN-10:
1138864048
Udg. Dato:
4 mar 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
4 mar 2015
Forfatter(e):

International Business and National War Interests

- Unilever between Reich and empire, 1939-45
Af: Ben Wubs
Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries.

Wubs makes an analysis of the company’s strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever’s highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever’s innovative attitude helped the company to adapt to completely new conditions of resource allocation.

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Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781138864047
Indbinding:
Paperback
ISBN-10:
1138864048
Udg. Dato:
4 mar 2015
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
4 mar 2015
Forfatter(e):
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