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International Business
Engelsk Paperback
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International Business

Engelsk Paperback

646 kr
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Om denne bog

The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.

Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.

Product detaljer
Sprog:
Engelsk
Sider:
322
ISBN-13:
9789001805036
Indbinding:
Paperback
Udgave:
ISBN-10:
9001805035
Udg. Dato:
27 mar 2012
Længde:
18mm
Bredde:
171mm
Højde:
239mm
Forlag:
Wolters-Noordhoff B.V.
Oplagsdato:
27 mar 2012
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