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International Cultural Tourism
Engelsk
Bogcover for International Cultural Tourism af Marianna Sigala, David Leslie, 9780750663120
Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780750663120
Indbinding:
Paperback
ISBN-10:
075066312X
Kategori:
Udg. Dato:
28 jun 2005
Størrelse i cm:
15,5 x 23,4 x 2,1
Oplagsdato:
28 jun 2005
Forfatter(e):

International Cultural Tourism

Engelsk
Paperback 2005
Format:

Bog beskrivelse
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.

Topics explored include:

* For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
* The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
* Consumer behaviour, profiles and motivations of cultural tourists.
* Environmental performance, management and wider issues of social and cultural sustainability.

Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.

* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
* Analysis of the demand, profiles and motivation of tourists
* An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
* International contributor team provide case studies from first-hand experience and research













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Specifikationer
Sprog:
Engelsk
Sider:
264
ISBN-13:
9780750663120
Indbinding:
Paperback
ISBN-10:
075066312X
Kategori:
Udg. Dato:
28 jun 2005
Størrelse i cm:
15,5 x 23,4 x 2,1
Oplagsdato:
28 jun 2005
Forfatter(e):
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