Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
International Direct Marketing
- Principles, Best Practices, Marketing Facts
Engelsk
Bogcover for International Direct Marketing af , 9783642072581
Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9783642072581
Indbinding:
Paperback
ISBN-10:
3642072585
Udg. Dato:
14 okt 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
14 okt 2010

International Direct Marketing

- Principles, Best Practices, Marketing Facts
Engelsk
Paperback 2010
Format:

Bog beskrivelse

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

... Vis mere

Forlags Vejl. pris
524,24 kr
Hos Booktok
409 kr
spar 22%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
326
ISBN-13:
9783642072581
Indbinding:
Paperback
ISBN-10:
3642072585
Udg. Dato:
14 okt 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
14 okt 2010
Finder produkter...
Kategori sammenhænge