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International E-Business Marketing
Engelsk Paperback
International E-Business Marketing
Engelsk Paperback

1.124 kr
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Om denne bog
Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm’s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.
Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781861529459
Indbinding:
Paperback
Udgave:
ISBN-10:
1861529457
Udg. Dato:
27 apr 2004
Længde:
20mm
Bredde:
191mm
Højde:
246mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
27 apr 2004
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