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International Luxury Brand Strategy
Engelsk
Bogcover for International Luxury Brand Strategy af Pierre Xiao Lu, 9781138614840
Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781138614840
Indbinding:
Paperback
ISBN-10:
113861484X
Udg. Dato:
22 nov 2021
Størrelse i cm:
16,1 x 23,3 x 1,6
Oplagsdato:
22 nov 2021
Forfatter(e):

International Luxury Brand Strategy

Engelsk
Paperback 2021
Format:

Bog beskrivelse

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.

The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time.

From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.

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Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781138614840
Indbinding:
Paperback
ISBN-10:
113861484X
Udg. Dato:
22 nov 2021
Størrelse i cm:
16,1 x 23,3 x 1,6
Oplagsdato:
22 nov 2021
Forfatter(e):
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