Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
International Marketing
Engelsk
Bogcover for International Marketing af Gilbert Zvobgo, Ilkka Ronkainen, Michael Czinkota, 9781408009239
Specifikationer
Sprog:
Engelsk
Sider:
752
ISBN-13:
9781408009239
Indbinding:
Paperback
ISBN-10:
1408009234
Kategori:
Udg. Dato:
25 feb 2011
Størrelse i cm:
27,6 x 21,9 x 1,9
Oplagsdato:
25 feb 2011

International Marketing

Engelsk
Paperback 2011
Format:

Bog beskrivelse
International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels.The book covers the entire range of international marketing topics, logically divided into four Parts:• Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider.• Part Two focuses on international market entry and development, addressing strategic planning for internationalisation, including preparing (through research) and executing the entry.• Part Three addresses the elements of the marketing mix that are most important for firms at the initial stage of internationalisation• Part Four discusses the marketing management issues most relevant to the expanded global operations of multinational corporations.
... Vis mere

Forlags Vejl. pris
978,65 kr
Hos Booktok
874 kr
spar 11%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
752
ISBN-13:
9781408009239
Indbinding:
Paperback
ISBN-10:
1408009234
Kategori:
Udg. Dato:
25 feb 2011
Størrelse i cm:
27,6 x 21,9 x 1,9
Oplagsdato:
25 feb 2011
Finder produkter...
Kategori sammenhænge