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International Marketing in a Changing World
- A Managerial Guidebook
Engelsk
Bogcover for International Marketing in a Changing World af S. Tamer Cavusgil, Sebastian van der Vegt, M. Billur Akdeniz, 9781637428481
Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781637428481
Indbinding:
Paperback
ISBN-10:
1637428480
Udg. Dato:
31 aug 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 aug 2025

International Marketing in a Changing World

- A Managerial Guidebook
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Navigate Global Markets with Confidence

International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution.

International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future.

Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100 business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most.

With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.

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Specifikationer
Sprog:
Engelsk
Sider:
220
ISBN-13:
9781637428481
Indbinding:
Paperback
ISBN-10:
1637428480
Udg. Dato:
31 aug 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 aug 2025
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