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International Marketing in Practice
- A Case Study Collection
Engelsk
Bogcover for International Marketing in Practice af , 9781032712918
Specifikationer
Sprog:
Engelsk
Sider:
130
ISBN-13:
9781032712918
Indbinding:
Paperback
ISBN-10:
1032712910
Udg. Dato:
26 jun 2025
Størrelse i cm:
17,4 x 24,7 x 1,1
Oplagsdato:
26 jun 2025

International Marketing in Practice

- A Case Study Collection
Engelsk
Paperback 2025
Format:

Bog beskrivelse

International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.

Across its four sections, the book examines how companies can overcome the challenges of connecting with potential customers in a foreign country through strategic choices around which markets to enter, identifying appropriate modes of entry, successfully adapting their marketing mix for these markets, and leveraging a country-of-origin strategy. The book showcases 11 unique and international case studies grounded in the experiences of real companies of varying sizes, operating in a range of industries. Each case features a case synopsis, learning objectives, a concise narrative, along with stimulating discussion questions for individual cases as well as each section. These compact case studies will enable students to apply concepts to situations in other organizations, thus strengthening their understanding and supporting learning.

This exciting new text is designed as recommended reading on undergraduate and postgraduate International Marketing and International Business courses.

For instructors who teach with the cases, there are accompanying teaching notes available online.

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Specifikationer
Sprog:
Engelsk
Sider:
130
ISBN-13:
9781032712918
Indbinding:
Paperback
ISBN-10:
1032712910
Udg. Dato:
26 jun 2025
Størrelse i cm:
17,4 x 24,7 x 1,1
Oplagsdato:
26 jun 2025
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