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International Marketing in the Network Economy
- A Knowledge-Based Approach
Engelsk
Bogcover for International Marketing in the Network Economy af F. Kohlbacher, 9780230515703
Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9780230515703
Indbinding:
Hardback
ISBN-10:
0230515703
Udg. Dato:
23 okt 2007
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
23 okt 2007
Forfatter(e):

International Marketing in the Network Economy

- A Knowledge-Based Approach
Engelsk
Hardback 2007
Format:

Bog beskrivelse
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
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Specifikationer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9780230515703
Indbinding:
Hardback
ISBN-10:
0230515703
Udg. Dato:
23 okt 2007
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
23 okt 2007
Forfatter(e):
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