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International Marketing
- Strategy and Theory
Engelsk
Bogcover for International Marketing af Michael A. Merz, John J. Shaw, Sak Onkvisit, 9781032583662
Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781032583662
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1032583665
Udg. Dato:
4 jun 2025
Størrelse i cm:
17,4 x 24,5 x 2,8
Oplagsdato:
4 jun 2025

International Marketing

- Strategy and Theory
Engelsk
Paperback 2025
Format:

Bog beskrivelse

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice.


Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated.


Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of International and Global Marketing, Marketing Management and Strategic Marketing.


Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics.

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955,35 kr
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806 kr
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Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781032583662
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1032583665
Udg. Dato:
4 jun 2025
Størrelse i cm:
17,4 x 24,5 x 2,8
Oplagsdato:
4 jun 2025
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