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International Marketing
Engelsk
Bogcover for International Marketing af Michael Czinkota, Ilkka Ronkainen, Annie Cui, 9780357445129
Specifikationer
Sprog:
Engelsk
Sider:
720
ISBN-13:
9780357445129
Indbinding:
Paperback
Udgave:
11
ISBN-10:
0357445120
Kategori:
Udg. Dato:
1 jan 2022
Størrelse i cm:
21,6 x 27,8 x 3,9
Oplagsdato:
1 jan 2022

International Marketing

Engelsk
Paperback 2022
Format:

Bog beskrivelse
Examine today''s best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui''s INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today''s giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today''s international business world, whether you are an upcoming international marketer or practicing executive.
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Specifikationer
Sprog:
Engelsk
Sider:
720
ISBN-13:
9780357445129
Indbinding:
Paperback
Udgave:
11
ISBN-10:
0357445120
Kategori:
Udg. Dato:
1 jan 2022
Størrelse i cm:
21,6 x 27,8 x 3,9
Oplagsdato:
1 jan 2022
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