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International Marketing Strategy
- The Country of Origin Effect on Decision-Making in Practice
Engelsk
Bogcover for International Marketing Strategy af Donata Vianelli, Patrizia de Luca, Giovanna Pegan, 9783030335878
Specifikationer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9783030335878
Indbinding:
Hardback
ISBN-10:
3030335879
Udg. Dato:
6 dec 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
6 dec 2019

International Marketing Strategy

- The Country of Origin Effect on Decision-Making in Practice
Engelsk
Hardback 2019
Format:

Bog beskrivelse
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.
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Specifikationer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9783030335878
Indbinding:
Hardback
ISBN-10:
3030335879
Udg. Dato:
6 dec 2019
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
6 dec 2019
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