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International Place Branding Yearbook 2011
- Managing Reputational Risk
Engelsk
Bogcover for International Place Branding Yearbook 2011 af Frank M. Go, Robert Govers, 9780230279537
Specifikationer
Sprog:
Engelsk
Sider:
213
ISBN-13:
9780230279537
Indbinding:
Hardback
ISBN-10:
0230279538
Kategori:
Udg. Dato:
29 sep 2011
Størrelse i cm:
24,0 x 16,2 x 2,1
Oplagsdato:
29 sep 2011
Forfatter(e):

International Place Branding Yearbook 2011

- Managing Reputational Risk
Engelsk
Hardback 2011
Format:

Bog beskrivelse
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
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Specifikationer
Sprog:
Engelsk
Sider:
213
ISBN-13:
9780230279537
Indbinding:
Hardback
ISBN-10:
0230279538
Kategori:
Udg. Dato:
29 sep 2011
Størrelse i cm:
24,0 x 16,2 x 2,1
Oplagsdato:
29 sep 2011
Forfatter(e):
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